Claus Luthe - a retrospective

Claus Luthe was born on Dec. 8, 1932, in Wuppertal, Germany.

The great man and gifted designer died on 17 March 2008.


Claus Luthe started learning automotive design as an apprentice at the Voll bus manufacturing company, where he worked from 1948 to 1954. He then became a designer at the Fiat subsidiary in Germany, but soon after was hired by NSU.

His well-known breakthrough was the NSU Ro80, which came at a time when many American cars sported tail fins and European models had a boxy, conservative look. NSU was a small German manufacturer of mostly moderately priced sedans. Claus Luthe became its chief designer in 1956.

In the 1960s, the company began experimenting with the Wankel engine, developed by its chief engineer, Felix Wankel. Unlike the standard engine with six or eight pistons pumping inside an iron cylinder block, the Wankel had a single piston rotating inside an oval chamber, producing significant power from a small engine.

Hoping to break into the luxury market, NSU turned to Claus Luthe to design the Ro 80; the Ro stood for rotary engine, 80 was the design number.

“It was a four-door sedan with a sloping nose, a large greenhouse, meaning large windows, and very good aerodynamics for the period,” said David Yando, manager of the Lane Motor Museum in Nashville.

The Ro 80 “was a handsome, modern-looking car with much cleaner lines than anything of the time,” adding, “the crease along the body through the headlamps, that was new.”

NSU’s attempt to break into the luxury market faltered, not because of its body design, but because of the Wankel engine. Its design resulted in low gas mileage and heavy engine wear, leading to high warranty losses and low profits. In 1969, NSU was taken over by Volkswagen. At Volkswagen, Mr. Luthe’s design for the K70, an adaptation of the Ro80, was taken over by his new employer. It became the more conventional Volkswagen K70, the company’s first front-wheel drive car to have a water-cooled engine.

As BMW’s chief designer from 1976 to 1990, Claus Luthe is credited with refining the work of his predecessor, Paul Bracq, in developing BMW’s 3, 5 and 7 Series, sleek cars that became status symbols for many baby boomers and greatly improved the company’s profits.

For Robert Cumberford, automotive design editor for Automobile Magazine, Claus Luthe’s greatest contribution to the industry — even beyond the NSU Ro80 — was his role in bringing car design into the computer age.

“He was one of the first to embrace digital tools to improve and accelerate the process so that the designers could pass information directly to the engineers in digital form, he changed the methodology of designing into what everybody does today.”

Claus Luthe, this influential German car designer whose 1967 NSU Ro80, with its sloping hood and tail-to-headlight crease line, was a precursor to many models of recent decades, died on 17 March 2008 in Munich. He was 75.


Claus Luthe, an excellent professional and a man of many successes

The lis of designed cars:

NSU Prinz 4

NSU Prinz 1000/1100/1200 und TT/TTS

NSU Wankel-Spider (based on Sportprinz by Bertone)

NSU Ro 80

NSU/VW K 70 (changed for the series by VW)


Audi 50/VW Polo und Derby

Audi 100 (Interieur)


BMW motorcycle R 80/K100/K 75

BMW series 5 (1981)

BMW series 3 (1982)

BMW series 7 (1986)

BMW series 5 (1987)

BMW 8er Coupé  (1989)

BMW series 3 new Version 1990, and all further variants

BMW 7er new Version (1994).



Foto: NSU-Archiv / Theo Greisinger